Beyond the Bowl with Andrew Shripka, Kellogg’s
Hosted by Northlich, the day's Program Sponsor 
Checkin & Breakfast 8:45-9am; Andy talks 9:15 - 10:00, Q & A: 10:00 - 10:15

The days of sitting down at the breakfast table for a weekday meal with the family have given way to a culture that involves a morning dash from door to desk. That doesn’t leave much time for cereal. So how does a company get customers on the run to stop and savor?

Enter Kellogg’s NYC., a shop on Times Square that is unlike anything you’d expect from a boxed breakfast. The shop features local milk, hand-picked ingredient combinations curated by a revered local chef, whimsical add-ons such as ice cream, and a sprinkle of nostalgia by featuring prizes that provide customers with exclusive experiences they value most.

The struggles of Kellogg’s are familiar to many marketers. As CPG providers fight to make lasting, memorable connections with customers and create loyal advocates and consumers, companies must think beyond the bowl.

Don’t miss Andrew Shripka as he shares insights into the creation of Kellogg’s NYC and how those in the industry can do just that. Takeaways include:

1) The advantages of StoryDOING vs. StoryTELLING in the evolving landscape of marketing
2) Let it go: Ceding control of your brand message for increased engagement
3) Rethinking the power of earned media 

SPACE IS LIMITED! Reserve early!
Breakfast will be a not-so-ordinary Kellogg's Cereal Experience.
(Sorry, no substitute menu available today.)