No reservation required. Stop by Motr Pub, after work Thursday, September 29, 5:30 pm for "20 Minutes And A Beer."

“Innovation:  Myths & Mythstakes” was named by Bloomberg and Business Week Magazine as a “Top 20 Great Read,” for turning convention on its head and revealing the real truth behind popular beliefs.

Remember when A.G. Lafley said “innovate or die?” Maybe you weren’t born yet, but it was scary at the time.  It still is, because Consumers are embracing change and adopting new products and services earlier and faster than ever. So, the need to innovate is constant, and if you don't, your competitors will.

Join Mark as he sets the record straight while exploding some of the 27 Myths published in the book.

 Just some of the myths Mark has written about:

• 80% of new products fail (False)
• The Consumer is King (Balderdash)
• Brainstorming works! (Not in a million years) 
• Great ideas will make you rich (Guess again!)
• Facts persuade People to buy (Nonsense)

Ideas are easy; innovation is hard, so there are plenty of laughs and entertaining anecdotes along the way.

Our "20 Minutes + A Beer" is a program series that brings you information on a topic of interest - while you relax, unwind and buy your own beer. 

It starts right at 5:30 ... so don't be late!