Speaker Troy Burwell, CEO of 4 Guys Interactive,
"If Content is No Longer King, What is?"
Aug. 17, 11:30-1:30 Luncheon, Jack Cincinnati Casino

Remember the days when audiences sat in front of the televisions waiting for advertiser to entertain and educate them on products or services? OR maybe you remember carloads of teen cruising the streets with tones bumming from the speakers as they patiently awaited the next advertiser to tell them where to shop or hang out with their friends?  In Troy Burwell’s words, today, all that seems “so 1990s.”  But he goes on to say that, today, conventional Social Media and Mobile are, well … “so 2015.”

How’s that? Well, since the birth of Google, says Burwell, agencies, clients and consumers alike have been told CONTENT IS KING.  Not so, he says. He will set out to prove that content is not, never was, and never will be King. 

So, have we been bowing to a false “royal”?  In his talk, Troy will share his well-documented opinions about just what is happening.  About who IS King. Who is Queen. Even who is the Joker. Along the way, he is certain to teach us all a thing or two!

Our speaker: Troy Burwell, President/CEO of 4 Guys Interactive and GadZoocs. 
Founded in 1995, 4 Guys Interactive is one of the oldest web development/digital agencies in operations today. Working with brands such as Caterpillar, Forklift America, Exxon Mobil, and United Airlines, 4 Guys built a world-renowned reputation helping clients merge advertising with operations. Today, GadZoocs – which started as a domain names and SSL registration company which became a full service experience company – works in tandem with 4 Guys Interactive to provide a consistent brand experience across all mediums and all platforms, offering solutions that maximize client engagement and return on investments. 

Quoting one of their clients, “In 2002, we were interacting with customers on our Blackberrys in ways our competitors couldn’t do until the third generation iPhone. Some still can’t. All because of the vision of 4 Guys Interactive.”

Troy shares his love and passion for advertising and technology in his every day life, and not just when it comes to running GadZoocs and 4 Guys Interactive. He has served 10 years on the AAF-Houston Board of Directors and has served on AAF 10^th District’s Education Foundation. He travels the US to judge 4 or 5 local and district ADDY Competitions a year. 

In 2013, 2014, 2015, and 2016, Troy has taken part in the Social Innovation Summit where he was asked to discuss social issues and technology   At that Summit, originally held at United Nations Headquarters in New York and now Washington DC, other participants have included actress/producer Glenn Close Google’s Chade-Meng Tan, Olympic Gold Medalist Nastia Liukin, Robert Torres from the Senior Program Office of the Bill & Melinda Gates Foundation, and the – Verizon Foundation’s Rose Kirk. And Troy has already accepted the invitation to return in May 2017.

Troy attended McNeese State University in Lake Charles, Louisiana, where he majored in Business Management with a strong emphasis on Advertising and Marketing.