AAF Cincinnati's March 18 Luncheon at Horseshoe Casino:  Neal Hoffman, the entrepreneur who created "Mensch on a Bench" and used Kick Starter crowd-funding, along with an appearance on ABC's Shark Tank, to turn his idea into a Hannukah sellout this past December, will speak about his success and the challenges along the way.  His insights can help you develop that idea you've had for so long but never brought to market!

Neal Hoffman, self-proclaimed big kid at heart and creator of the Mensch on a Bench, spent 6 years working at Hasbro Toys with famous toys like GI Joe, Tonka, and Transformers. It was after he and his family moved to Cincinnati that he came up with the idea for Mensch on a Bench, admittedly because of what he refers to as "Elf envy." For Hoffman, Mensch on a Bench is the perfect mix of his toy background and his family beliefs. After a successful Kickstarter campaign, Mensch on a Bench debuted at retail as the #1 Hanukkah item and Neal successfully made a deal on the hit show Shark Tank.

Get an insider's view of the modern enterpreneurial process!  From brand new idea to big success -- and enduring all the challenges along the way.