Nov. 19 Lunch, "Creating Social Media Programs That Stick" - Scott Sommers, Director, E-Commerce Strategy, ShurTech Brands, LLC
Duck Tape® brand duct tape, a brand known for its quality and innovation, has led the charge in originality and creativity in the craft and DIY space for enthusiasts of America's favorite fix-all. Through consumer-centric social media programs combined with innovative product offerings, Duck® brand has successfully de-commoditized a commodity by transforming a traditionally utilitarian DIY tool into the teen-driven phenomenon of Duck Tape® crafting. We will discuss how Duck® brand uses foundational content pillars to connect with consumers while driving the continued evolution of the category, and how social media plays a role in the consumer's purchase lifecycle.  

Plan to have some fun with some "project materials" ... because we do expect some Ducktivities before this luncheon is over.  And maybe some unique door prizes as well!

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