How to Refresh An Icon

Great brands aren't made by agencies or clients alone. They're made by blending the secret ingredients that only exist when the right partners come together. In reality, branding is woven into every ingredient—from business strategy to customer experience to storytelling. The award-winning rebrand happened because the client and the agency built the recipe together.

Come and hear from Dewhaus, the creative design group, and the client team from Graeter's as they unpack the recipe that transformed a beloved local institution into a modern brand while honoring its legacy.