Reimagining a Legacy: How Stanley Became One of the Most Popular Drinkware Brands.
October 10, 2024
5:30 PM - 7:30 PM
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Rhinegeist Brewery - OTR
1910 Elm Street
Cincinnati, OH 45202
https://rhinegeist.com/
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Reimagining a Legacy: How Hanson Dodge Gave Stanley a New Life for Today's Generation.
Not often will a product with such a simple purpose resonate so much with consumers and attract such a loyal following. And even less likely is that product to come from a brand that’s over 100 years old.
Yet Stanley 1913’s Quencher has defied those odds.
So how was a 110-year-old company able to pivot to broaden its customer segment and become one of the most popular drinkware brands today? It took a group of women who didn’t even work at the company — but saw the product’s potential — to make the Quencher a hit.
Come and hear the backstory of this brand's meteoric rise to success as Stacie Boney from Hanson Dodge joins us for the special program.
Stacie Boney is President of Hanson Dodge (HD), a full-service, deeply digital ad agency in Milwaukee, Wisconsin. In her time leading Hanson Dodge, agency revenue has tripled, and HD has been named an Ad Age Best Places to Work three years in a row: 2021, 2022, and 2023. Boney was named to the Adweek 50 in 2021, and Hanson Dodge was named Ad Age Midwest Small Agency of the Year Silver in 2022 as well as one of Adweek’s Fastest Growing Agencies in 2023. Stacie has spoken at major industry events, including ANA, 4A's and Ad Age SmallAgency of the Year Conferences. Prior to Hanson Dodge, Boney was at Energy BBDO for 31 years, where she led teams to do transformative and awarded work for clients including The Wrigley Company, Sara Lee, Henkel, and SC Johnson.
Tickets
$10.00 AdClub members
$20.00 Guest Ticket (non-members)
$5.00 Student Ticket (STUDENTS ONLY!)
$10.00 AIGA Members (AIGA MEMBERS ONLY)
