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Join us for a fun and enlightening evening discussing Diversification of Media Investments, featuring a stellar panel of experts addressing the problem of diversification and how to include more minority-owned and targeted publishers. How did we get here? How can marketers, agencies, and everyone involved in marketing communications help? How brands are addressing the conversation in their corporate ecosystems, etc.

The panel will be moderated by Jack Neff, Editor at Large, AdAge and feature panelists:

• VP, Multicultural at Pandora, SXM Media, Mike Reid
• VP, DEI at Empower Connie Ross
• Sr. Brand Manger at Kroger, Yvonne Starkey-Posey
• Chief Counsel at Cadent, Chris Poindexter

Date: April 7th, 5:30 - 7:30pm
Where: Empower, located at 15 East 14th Street

• 5:30-7:30 Drinks and mingling
• 6pm-7pm Panel discussions and Q&A
• 7pm-7:30 Mingling

Speaker Bios

Jack Neff, Editor at Large, Ad Age
Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co

VP, DEI at Empower Connie Ross
As Vice President & Chair of Empower’s Diversity, Equity and Inclusion Advisory Board, Connie leads internal and external Diversity initiatives on behalf of the agency. She combines her 18+ years of experience in media buying with a passion to transform our industry into a more diverse and inclusive community. Working closely with HR, clients and vendors, Connie aims to deliver innovative solutions and programming to drive change.

Connie previously served as Practice Lead for Empower’s Search team. She helped to develop process standards and testing methodologies resulting in consistent growth in revenue for clients. Her client experience includes brands such as Brooks Running, Famous Footwear, Bush’s Beans, Luxottica Retail, Roto-Rooter and O-Cedar. She practices relentless optimism when it comes to DEI initiatives and believes it deeply benefits and enriches the work Empower does.

Sr. Brand Manager at Kroger, Yvonne Starkey-Posey
With over 20 years in the Marketing industry, Yvonne prides herself on being able to see people's strengths and help them succeed. She’s self-motivated, curious, creative and can lead others while always seeing the glass as half-full. Influential but also influenced by many people in the industry that are breaking down barriers and paving the way for brands to navigate this ever-changing world.

VP, Multicultural at Pandora, SXM Media, Mike Reid
Mike has been with Pandora for nine years and is largely responsible for building the multicultural sales offering from the sales team itself to the ad products and Pandora’s best in class targeting.